We can help you build a winning brand story
We create brand stories for your hotel, resort, restaurant, bar or store, that connect with your location, your history, your mission and your values. The greatest strength that we bring to all of our projects is our ability to create an identity and truly connect with the property we are designing for, based on developing a real depth of story and concept that all customers and guests can relate to in an unforgettable way.
The stronger your brand story, the stronger your guests and customers will identify, as you will attract the exact profile that you are targeting. They then will become users and spenders again and again because they are literally buying into the full experience. The loyalty they give you depends on your brand message.
We also take this a step further and design your interiors alongside the brand story. A strong brand story is key to the success of your business. Let us create a story for you like no other!
Our Branding Services
Brand Strategy
Brand Positioning
Brand Messaging
Corporate Vision & Mission
Brand Story
Brand Character
Brand Compass & Purpose
Target Audience
Brand Naming
Name Development
Tagline Development
Corporate Identity Development
Visual Branding
Logo Design
Stationary System Development
Marketing collateral Design
Visual Brand Style Guide
Wayfinding Design & Procurement
Menu’s
Uniforms
Table Design
Styling and Art Direction
Hotel Needs Cards etc
All Environmental Branding
Websites and Social Media with Partners
Brand Implementation
Brand Guidelines
Visual Brand Production
Brand Look Books for Hotel Brands
Here are some of our Brand Stories
NUSCA Extended Stay, Wroclaw
We were appointed on this project in the middle of the covid pandemic and created the Brand Story ‘Wake Up With Us’ . We all have a ‘wake up’ experience in hotels, which became the central story of this hotel brand. Using the play on the larger ‘wake up call’ to what is happen to our planet to taking responsibility of our lives and then on the simpler level, having a ‘wake up call’ from the hotel, the core message was ‘how would you like to wake up in Nusca’? With an orange juice, with a yoga class, with a run, with a cold shower? etc etc. Our naming for Nusca was based on the words that summed up the brand core values Natural. Universal. Social. Communal. Awake. (N.U.S.C.A). The ‘N’ was used to create the sun representing the sunrise and waking up! Operationally we created the concept of the ‘all day breakfast’ an example of how far your brand story should go. This helped to inform the entire F&B concept.
The Hendrick's Hotel, Amsterdam
The Hendrick’s story came from the interesting background of Prince Hendrick himself. The street of the hotel was named after him, so we decided to name the hotel after him as well. We took many aspects of Prince Hendrick’s life and created narratives around his love of women, his world travels while in the army, and his unusual position within the Dutch Royal Family. Every room has a woman’s name on the door and the lobby of the hotel is full of real antiques that create a story around what he may have collected on his sea travels in the army. His portrait sits alongside the portrait of his wife and his only (legitimate) daughter! The story intrigues guests and creates a fun base for the design of the hotel and it’s tone of voice and marketing.
Urban Lodge Hotel, Amsterdam
The location of this hotel is what inspired the storey-telling. After researching the area we discovered that it was where the first rail began in Amsterdam and also where there was a history of farmland and lodge-style housing. Combining the ‘Urban’ with the ‘Lodge’ became the inspiration for Urban Lodge. The design always encapsulated an edgy urban feel paired with the cosy, woody, rustic feel. The hotel is a 3 star and this language really suited the target market.
Sophia Lane Suites, Amsterdam
Sophia Lane Suites is located near the famous Vondelpark in Amsterdam. We created a motif that was inspired by the flowers and leaves the park flora and fauna. Coloured in gold, the identity has an upscale feel appealing to the level of guest staying in the property. The story of nature carries though into the interiors where we combine, natural wood finishes with cotton and linen fabrics – nature being at the core of the design.
Huygens Place, Amsterdam
Sir Constantijn Huygens, was a Dutch Golden Age poet and composer. He was an incredibly talented and gifted man – gifted in writing, poetry, languages, and art from a very young age. The street of the hotel is named after him, which was an obvious place to begin the story, particularly as he was such an incredibly fascinating and celebrated man in the history of Holland. He also was known for his distinctive moustache! We took his moustache and created an identity using this and carried this idea into the artwork in the hotel and we designed wallpaper taking inspiration from his lyrical poetry.
Pagi Hotel, Amsterdam
A budget hotel approached us for naming and positioning. We created storytelling around the historical connection of Indonesia with Holland. Salamat Pagi means good morning in Indonesian, a language we know of very well, having one of our studios based there and our CEO has travelled to Indonesia many times. Pagi Hotel became the name and from there the styling and identity was created.
Silvio's Shoreditch, London
Silvios was an existing brand owned by Silvio himself with a number of stores in London that needed rebranding to match the quality of the coffee that it produced, and it’s Italian heritage. We dug deep into what Silvio and his coffee was all about. One important and fascinating fact was that he took over Silvio’s from his father, carrying the family name and the family passion for coffee though the generations, the first coffee shop opened in the 1950’s. We found an old photograph of Silvio’s father outside his original coffee shop and enlarged and framed this for a feature wall in the store. The font and messages were designed with that personal touch to capture this beautiful Italian/British story with 1950’s retro styling.
