Sophia Lane Suites, Amsterdam

Serviced Apartments
Client Undisclosed
Services Branding
Project Type Service Apartments
Region The Netherlands
Brand Sophia Lane Suites

Branding harmonising with interiors

The branding of Sophia Lane Suites Amsterdam was inspired by the image of a flower. With Vondelpark a stones throw away, the petals and natural references feel at home inside the development.

Door Signage that speaks to the Logo design

Using one of the ‘petals’ taken from the main branding flower graphic, the door signage and numbering cleverly follows through the same design language.

Main Logo adapts to a variety of applications

Gold is a key colour used within this luxurious apartment development, the logo follows the same palette, whereas the bespoke font is crafted to reflect the contemporary architecture.

Sophistication & Effortless Elegance

With a striking design, this graphic can be applied in numerous ways, from signage, letter templates, room key cards and more.

Marketing Brochure that ties together all elements

FIG aims to support every facet of a project. For Sophia Lane Suites we have created a marketing brochure, ensuring the lasting sucess of both the interiors for its end users, and global interest as an investment.

Having the naming, branding, building identity, and wayfinding designed alongside the interiors resulted in a clear and elegant identity, perfect for the location and the product.