Urban Lodge Hotel, AmsterdamBranding
Urban Lodge is a unique space based in the heart of Amsterdam. The hotel has a rugged, borderline industrial feel about it and the branding for this project needed to reflect its cosy modern feel while also being eye-catching. We worked closely with the client to understand the type of clientele the hotel would cater for, as well as the feeling they wanted to create for those that visited.
Our client wanted something that was clean and modern. They were also keen to take inspiration from the traditional lodge form and country style while also paying homage to world renowned Dutch design. We worked hard to achieve the perfect balance between these two directions.
The decor featured at Urban Lodge mixes aspects of city and country life using lots of woods and neutral colours and touches of Classic Delft Blue. The branding had to compliment this and does so by drawing inspiration from the colours and shapes of nature, industry and traditional Dutch design.
Swing for fun
The decor within Urban Lodge is versatile and interesting and within the hotel there are many ways in which visitors can immerse themselves in their surroundings to fully enjoy this, whether that be in the rooms themselves, in the various beautiful seating areas or in the communal areas, such as in the restaurants or lobby. The branding is present throughout, adding a subtle yet notable nod to its stunning backdrop.