Client
M&L Investments
Services
Branding
Project Type
Hospitality
Region
Europe
Brand
By Friso
Sophistication and Allure
At By Friso hotel in The Hague, branding is not just a label; it’s a philosophy woven into every aspect of the guest experience. Reflecting the city’s vibrant spirit and cosmopolitan charm, the branding exudes sophistication and allure. From the sleek logo that captures the essence of modern elegance to the carefully curated marketing materials that evoke a sense of wanderlust, every touchpoint resonates with a commitment to excellence. Embracing a narrative of timeless luxury and personalized service, By Friso hotel’s branding sets the stage for a memorable journey where each guest is welcomed into a world of refined comfort and unparalleled hospitality.
FIG aimed to seamlessly intertwine The Hague's historical allure with contemporary allure, creating a space that not only delights the senses but also evokes a sense of belonging and wonder.
