Nest Apartments, GenevaBRANDING
Boutique, bespoke, beautiful
Nest apartments provides guests with their exclusive address in Geneva. Set in the heart of Geneva Old Town, they are renowned for their prestigious location, iconic design and bespoke solutions for every guest. And, with only a select number of boutique apartments, they set the new standard for luxury living.
A brand identity that shouts luxury while whispering discreet
The client wanted a brand identity that would reflect the sheer beauty of both these exclusive apartments and the location in which they are situated. The key to this brand was to devise something that screamed of exclusivity and luxury but also whispered of discreet and boutique to encompass all of the brand values.
Evolution to achieve elegance
The design for this brand is simple and elegant. The identity went through a number of evolutions before we arrived at the finished result. At each stage elements were stripped back until we decided upon the perfect look. The colour palette too is clean and contemporary, comprising only three colours and lets the brand speak for itself. The typography used in the logo is bespoke, designed specifically to convey beauty in simplicity.
The nest branding went through various evolutions before the final identity was chosen. We like to take our clients on the journey with us so they feel part of the process and are therefore invested in the end result.