House of Fraser, Liverpool

House Of Fraser appointed us to design the interiors for their ‘click and collect’ stores, a concept that was rolled out nationwide. The flagship store in Oxford Street London was the first store to showcase the design and the Liverpool was the first location where the ‘click and collect’ idea was created as a standalone store.

Our brief was to create an inviting space where customers could shop online while grabbing a coffee, and be able to come back the next day and pick up their items. There are changing rooms too so that customers can try on their purchases. This concept generated huge sales for the famous department store.

The concept was based on the idea of boxes, derived from the customer collecting boxes. For the ceiling we created a series of boxes in the brand colours pink, grey and white. The boxes in the ceiling were located above the computer areas to define the main function of the space. The boxes concept was also used on the walls to display the latest products.
We chose a white gloss laminate to highlight the reception desk. All materials are clean and contemporary following the brand identity of the main department stores.

It was fantastic to work with such a high profile brand in the UK. House of Fraser are one of the countries leading department stores and have been going for over 150 years. In 2013 the brand went global and opened their first store in Abu Dhabi. In 2015 the store was taken over by new owners and the online business continued to grow including the click and collect business.