Urban Lodge Hotel Branding
Amsterdam

13646956_1757078191248640_551595412_o
13843539_1757078177915308_289421734_o
13681929_1757078151248644_636135689_o
FD-URBAN-LODGE-HOTEL-14
FD-URBAN-LODGE-HOTEL-57
FD-URBAN-LODGE-HOTEL-50
FD-URBAN-LODGE-HOTEL-58
FD-URBAN-LODGE-HOTEL-06
FD-URBAN-LODGE-HOTEL-13
FD-URBAN-LODGE-HOTEL-07
FD-URBAN-LODGE-HOTEL-60

Key Information
Office Renovation
4 Star
120 Keys
Full public areas design

Our Services
Concept for interiors and branding
Hotel naming and all 2d design
Design Development
Mock-Up Rooms
Tender Documentation
FF&E Specification

Design Narrative & Approach
We named the hotel ‘Urban Lodge’ because of the location – near the first train station in Amsterdam and where the farmland used to be. Hence a mix of urban feel with lodge feel.

“Hilary and her team took a very ordinary empty office block and turned it into a 100% occupancy hotel – through clever branding and interior design combined. We also delivered this project under budget which was a very big achievement by Fusion Interiors Group.”

Alex Chang (owner/operator)

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