Full public areas design
Concept for interiors and branding
Hotel naming and all 2d design
Design Narrative & Approach
We named the hotel ‘Urban Lodge’ because of the location – near the first train station in Amsterdam and where the farmland used to be. Hence a mix of urban feel with lodge feel.
“Hilary and her team took a very ordinary empty office block and turned it into a 100% occupancy hotel – through clever branding and interior design combined. We also delivered this project under budget which was a very big achievement by Fusion Interiors Group.”