A pitch involving:
Keeping the bathroom
Replacing the headboard
Re-treating the wall finishes
Re-designing the desk and TV area
Design Narrative & Approach
Based on the original Hoxton hotel logo we used the I-beam as the feature of the room where the desk and television and window treatment were hung from. Graffiti, recycled tyre flooring and ‘concrete’ wallpaper added to the industrial theme reflecting the Shoreditch location.
“We were shortlisted by Hoxton Hotel to pitch for their new global room rollout. This quirky and fresh concept was designed to capture the essence of Shoreditch.”